Featured Work

When Shilpi Dey, senior copywriter at VML India, saw the Cairns Hatchlings’ brief to save the Great Barrier Reef, it hit right in the heartstrings, and it was immediately clear that they had to be involved.
Chatting with B&T following their Cairns Hatchlings finals appearance in the Audio category, Dey said that the brief stood out instantly.
“It was unique, relevant, and personally meaningful, as visiting the reef has always been on my bucket list. I wanted to create something that not only con...

Skinn by Titan has unveiled its latest fragrance collection, ‘Skinn 24Seven,’ accompanied by a campaign film themed around “Fine Fragrances for Every Hour, Every Day.” The campaign highlights the versatility of the collection, designed to suit every moment and mood from morning to night.

Targeted at a younger audience, the 24Seven collection aims to make premium fragrances a daily essential, blending modern lifestyles with confidence and self-expression. Featuring vibrant florals and deep wood...

Creator of SKINN by Titan’s Noura range of fragrances, master perfumer Ermenidis has bottled ambrosial, floral and crisp notes in each of the perfumes. The first scent from the range, SKINN Noura, promises to add a pop of floral freshness to your attire with its top notes of tangerine, grapefruit and pineapple. Additionally, its middle notes lean towards rose and pepper, and its base notes are vanilla, praline, patchouli and amber—truly a sumptuous symphony of ingredients. The second offering fr...

Tata Capital has rolled out a campaign titled 'Jhat se online apply karo Phat se loan pao' (Apply for a loan online quickly, and get it quickly) for the festive season, to promote its online home loan offerings. Conceptualised by Infectious Advertising, the film showcases how quickly things happen in the current impatient generation.

The film tells the story of a boy and a girl, who meet by fate. It then narrates how quickly their love story progresses and also reaches their parents. Once their parents learn about the couple, they are pressured into marrying and buying a house soon after. Towards the end, the couple is seen standing outside their new home, which they could afford quickly, only with the help of Tata Capital’s home loans.

Abonty Banerjee, chief digital and marketing officer, Tata Capital, said, “As we approach the festive season, this campaign is our way of celebrating and offering innovative digital solutions to customers. The campaign highlights how quick loan solutions can help people get home loans easily, digitally and at competitive interest rates.” Ramanuj Shastry, co-founder and director, Infectious Advertising, said, "The generation NOW needs a loan that's at least as nimble as them. We really enjoyed working on this film and young director Jeet Lotia has created an eminently watchable commercial."

CREDITS:
Production house: Valeum
Director: Jeet Lotia
Brand team: Abonty Banerjee, Hector Anklesaria, Upasana Roy Goswami, Sitanshu Roy
Creative team: Ramanuj Shastry, Chirag Raheja, Shilpi Dey, Imran Khan, Ajit Pawar, Shubham More Account management: Nisha Singhania, Umesh Mandve, Nidhi Jagdale, Yukta Nayak

The three-film campaign chronicles various things that people nowadays do ‘ek ungli se’ (with one finger).

Infectious Advertising conceptualized and created the latest campaign for Tata Capital's Moneyfy App. Made for the mobile-first generation, the three-film campaign chronicles various things that people nowadays do ‘ek ungli se’ (with one finger). And with Moneyfy, investing is another thing they can, but don’t.

The campaign questions people’s sensibilities and underlines the ease with whi