I’ve spent nearly a decade writing...and then rewriting it five different ways just in case.

My tendency to overthink the details has taken me everywhere from pop-culture merchandise to ad films, perfume launches, and tight-deadline pitch decks. I quietly stress over the small stuff so you don't have to. The result? Copy that usually hits the mark on the first try, fewer rounds of revisions for both of us, and a couple of extra ideas I prepped just in case.

If your brand needs words that work, I’d love to help.

Proving my work holds up on a global stage

My biggest personal milestone was taking home the trophy in the Audio category at the Cairns Hatchlings competition in Australia, going head-to-head with top creative talent across Asia-Pacific.

Beyond the trophy, it was a total test of character. Handed a live 24-hour brief by the UN, we realised our initial idea wasn't good enough halfway through the night. Scrapping everything at 3 AM and starting over on 48 hours of zero sleep was terrifying.

Standing on that stage proved something to myself: under maximum pressure, my instincts hold up, my standards don't drop, and my willingness to push until the very last second pays off.