Some of the campaigns I've worked working with various agencies.

TARGET AUDIENCE – YOUTH LOOKING FOR MODERN POLKI JEWELLERY

AGE GROUP – 25 TO 35 YEARS

CAPTIONS –

1. 24.08
Stay tuned to this space for more!

2. All that blings and shines!
Shh, coming soon!

3. Here to help you set the trend! You'll know what I'm talking about in an hour!

CAMPAIGN RESULT
Tyaani By Karan Johar X EveryMedia

Tyaani, a fine jewellery brand recently announced their partnership with Karan Johar, and Everymedia worked behind the scenes to ensure a grand launch.

The campaign launched with Karan Johar posting a series of cryptic posts and videos that created immense hype and multiple conversations across social media and media portals. The big reveal DVC further amplified the campaign and generated buzz across platforms, including Twitter where #TyaaniByKaranJohar trended at the no. 2 position.

With this social media campaign, Tyaani reached almost 1 million views on the DVC, increased their follower base by 7% and generated 850,000 engagement with a total reach of 3 million within 72 hours.

TARGET AUDIENCE –

• POP CULTURE FANS
• CREATIVE ARTISTS
• INDIAN

AGE GROUP – 15 TO 30 YEARS

CAPTIONS –

1. #HOWOURDESIGNERSKILLTIME NO. 23: OOPS! THEY KILLED SOMEONE ELSE. 😰

2. #HOWOURDESIGNERSKILLTIME NO.19: ZOOMING THROUGH THE WEEK LIKE...#WHENWILLITBEFRIDAYAGAIN ✈⏳ #TUESDAYISJUSTMONDAYSUGLYSISTER

TARGET GROUP –

• INDIANS RESIDING IN US
• NRI

AGE GROUP – 20 TO 60 YEARS

CAPTIONS –

1. OUR ARTISTS' STORIES ARE AS BEAUTIFUL AS THEIR MUSIC. HERE'S SOME #MONDAYMOTIVATION TO GET YOUR WEEK STARTED.
THIS IS WHAT @THEREALALKAYAGNIK HAD TO SAY OF HER MUSE LATA MANGESHKAR, ONE OF THE MOST ICONIC PLAYBACK SINGERS OF BOLLYWOOD.

2. DO YOU KNOW HARIHARAN HAS SUNG THE SAME SONG IN DIFFERENT LANGUAGES, ESPECIALLY WHILE WORKING ON HINDI REMAKES WITH AR RAHMAN?
YOU'LL HEAR SEVERAL OF THE SOUTH INDIAN VERSIONS AT GAANA MUSIC FESTIVAL - SO TO GET YOU IN THE MOOD, HERE'S A CROSSOVER CROSSWORD! FILL IT UP WITH THE CORRESPONDING TAMIL / HINDI VERSIONS!

TARGET AUDIENCE – 

• WATCH LOVERS/ ENTHUSIASTS
• UPPER MIDDLE CLASS IN MUMBAI

AGE GROUP – 25 TO 50 YEARS

CAPTIONS –

1. WHAT DOES THE #BUBBLE TASTE LIKE I WONDER?

2. MOON BEING THE NATURAL STREETLIGHT.

BRAND - WATCHES OF SWITZERLAND

CAMPAIGN NAME - AD OF THE WEEK

HERE, WE WOULD FEATURE SOME EXTRAORDINARY ADS CREATED BY AGENCIES AROUND THE WORLD TO SHOWCASE THE WATCH BRAND.

BRAND - WATCHES OF SWITZERLAND

CAMPAIGN NAME – WATCH CARE TIPS

A WEEKLY INFORMATION ABOUT DIFFERENT WAYS TO TAKE CARE OF WATCHES.

TARGET AUDIENCE – 

• INDIANS
• FAMILIES
• TRAVEL ENTHUSIASTS
• OLD PATRONS AND FOLLOWERS

AGE GROUP – 20 TO 60 YEARS

A LESSER-KNOWN FACT ABOUT A POPULAR TOURIST DESTINATION

A COMPARISON IMAGE-BASED POST TO SHOW THE PROGRESS OF A CITY AND GET A PEEK IN THE HISTORY OF THE DESTINATION.

BRAND NAME - EASTERN TRAVELS

CAMPAIGN NAME – CULINARY TRAVEL

THIS WAS AN IMAGE-BASED POST TO SHOWCASE A POPULAR LOCAL FOOD ITEM AND TELL PEOPLE ABOUT THE IMPORTANCE.

CAMPAIGN NAME – BELLY DANCE STEP

TARGET GROUP – 

• DANCE ENTHUSIASTS
• BELLY DANCE LOVERS

AGE GROUP – 15 TO 60 YEARS